Jinnah, Partition and freedom of Expression

It seems there is a high correlation between Jinnah and Partitions. After more than 60 years, the ‘demonized’ name ‘Jinnah’ causing a partition in BJP. Jaswant Singh, one of the front faces of BJP being expelled from party on account of differences his views and party ideology. To add more drama in the name ofContinue reading “Jinnah, Partition and freedom of Expression”

Coaching is an Art

All CMMi (Capability Maturity Model Integration) 5 level companies have institutionalized coaching and mentoring. There are scientific patterns defined just to follow and it will make you a successful coach or mentor. There is no doubt that such system gives an structured way to define profiles of employee which can be used for their futureContinue reading “Coaching is an Art”

Two Concerns for Indian Market

Quick recovery of Indian stock market was driven by various factors including global recovery, an assurance of stable government and futuristic potential of Industrial growth in India. I do not have any doubt in longer term. In short run, i have two doubts which could affect performance of market. The first is the poor monsoon,Continue reading “Two Concerns for Indian Market”

Positioning Through Neuromarketing

Recently I was surfing for term neuromarketing on the web. After a great deal of digging, I found simplest definition from Wikipedia.org to restate here: Neuromarketing is a new field of marketing that studies consumers’ sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measureContinue reading “Positioning Through Neuromarketing”

COST is a Strategy

Post financial crisis of 2008, followed by fear of sustained recession, most of the players across various industries have realized the importance of four letter word COST. I define COST as a strategy which has emerged out of recession. The startegic definition of COST is explained below. C : Collaborative Operations O : Optimization ofContinue reading “COST is a Strategy”

Surprise the Expectation of Consumer Every Time

When we say we market is changing we should ask ourselves who is changing the market? If it is not you, changes done by your company will not yield significant gain. I am going to discuss changes in market dynamics with respect to introduction of new products. If a company is not leading the productContinue reading “Surprise the Expectation of Consumer Every Time”