All CMMi (Capability Maturity Model Integration) 5 level companies have institutionalized coaching and mentoring. There are scientific patterns defined just to follow and it will make you a successful coach or mentor. There is no doubt that such system gives an structured way to define profiles of employee which can be used for their future coarse of gains in the form of rewards or otherwise in the company. However; I am a strong believer that coaching is an art and it requires a lot more than system and procedures.
In old days people striving for knowledge, search for a ‘Guru’. ‘Guru’ is a Hindi word, which is now common in English too, meaning of which is tough to define in a single word. To understand the word ‘Guru’ you need to combine meaning of teacher, coach and mentor. These Gurus were great as they used to take ownership of their pupils for their evolution into the greatness in the life. They had their own style and no structural or defined rules. They had a purpose and an art in the form of their style, for instance, we can term those styles as coaching, mentoring or teaching or combination of all. Their approaches were very effective as they used to plan and execute a list of activities to eliminate the weaknesses of their pupils with or without their knowledge. We have examples of great achievers in various fields who dedicated their success to their respective Gurus.
In an organizational perspective, I mentioned four parameters required for motivation in any in one of my post. These four parameters are product, strategy, the role model and career (What Motivates You?). A coach or mentor in your role model can make you great in your approach to profession and life.