The thought of ‘emotional connection’ triggered when I woke up with new version of song ‘mile sur mera tumahara’ airing on zoom on the morning of 60th republic day. It was a surprise that how easily I could make a connection with the two decade old original song with lot of other memories attached withContinue reading “Brand Managers; Let us create an emotional connection with the consumer”
Monthly Archives: January 2010
We are now conditioned to the word ‘cost’
We are now conditioned to the world ‘cost’. It was recession which hastened us to think of ‘cost’, otherwise, I am sure, none of us ever have considered cost as prime strategy. During the recent downturn, most of the companies improved or sustained their relative bottom lines with the help of cost cutting measures. AccordingContinue reading “We are now conditioned to the word ‘cost’”
Could fulfillment ever be felt as deeply as loss?
All inherited moral laws taught me that being selfish is the least desired thing. But when I grew up, I learned that this is the most desired option, your mind recognizes when it comes to relative success. Relative success is a success in comparison with some other success referred as benchmark. That is how weContinue reading “Could fulfillment ever be felt as deeply as loss?”
When to kill a product?
Usually, when a product manager takes a decision to kill a product, service or a segment we assume that a proper analysis must be in place on financial, organizational and strategic factors. This means such products are at the end or at least towards the end of their life cycle. In other words the keyContinue reading “When to kill a product?”
SANTOSH SRIVASTAVA 