I came across an interesting article in HBR where authors define wallet allocation rule. I always felt that understanding real share of wallet is a complex phenomenon as each product fights not only with various brands within its segment but also with various other product categories, which share the money available in a consumer wallet.Continue reading “Share of Wallet”
Monthly Archives: February 2013
Strategy of Making ‘Transparent Strategy’
In the context of communicating strategy to employees and other stake holders, I believe that the best method is to make organisation strategy absolutely transparent to all employees and stake holders. Some people may argue that a select group should drive strategy and transfer same in the form of activities down the line. Though advantagesContinue reading “Strategy of Making ‘Transparent Strategy’”
SANTOSH SRIVASTAVA 