March 2019 – SANTOSH SRIVASTAVA

A shift in Marketing Strategy

Whether we have observed it or not, in marketing the shift from product to the customer already progressed in the last two decades. Mc-Kinsey and co acknowledged it first 2009 by introducing CDJ (Consumer Decision Journey) model, later HBR published Rethinking Marketing in 2010 outlining this shift. If a brand is not on the rightContinue reading “A shift in Marketing Strategy”

Happy Holi

Have you ever thought of such a situation when two opposite, and contradictory things looked the same? Consider these two colors; White and black. While the white is a beam of all the colors, the black one comes when all colors meet. Aren’t they intrinsically, inherently, the same? Let’s celebrate this Holi unifying all theContinue reading “Happy Holi”