While working on my first book -The Gita Way, I found numerous insights in Bhagavad Gita that can transform us. I found an enlightening pattern that emerges gradually from chapter one to chapter eighteen. All these deductions make a meaningful sense to me as a professional working in a corporate world and I can seeContinue reading “Pledge #1 : Bhagavad Gita for corporate professionals, what pledge we can take?”
Author Archives: Santosh Srivastava
A shift in Marketing Strategy
Whether we have observed it or not, in marketing the shift from product to the customer already progressed in the last two decades. Mc-Kinsey and co acknowledged it first 2009 by introducing CDJ (Consumer Decision Journey) model, later HBR published Rethinking Marketing in 2010 outlining this shift. If a brand is not on the rightContinue reading “A shift in Marketing Strategy”
Happy Holi
Have you ever thought of such a situation when two opposite, and contradictory things looked the same? Consider these two colors; White and black. While the white is a beam of all the colors, the black one comes when all colors meet. Aren’t they intrinsically, inherently, the same? Let’s celebrate this Holi unifying all theContinue reading “Happy Holi”
Pace on Human Timeline
We took millions of years to transform from animals to humans, as we know today. Then over 60000 years to discover agriculture. And around 9000 years after agriculture, to make machines working for us. On such a slow pace on evolution timeline, the machine was just 200 years ago. In the last 100 years, itContinue reading “Pace on Human Timeline”
Krishna’s Dilemma
I am Krishna and I am going to confess the dilemma I had dealing with emotions of Arjuna. Arjuna who I believe was an enlightened karma yogi, on the eve of the thirteenth day of the great war took an impulsive, self-defeating vow. Arjuna declared to kill Jayadratha before the sunset in the veryContinue reading “Krishna’s Dilemma”
Truth About Lies
When I met Chandrakant during my tenure in the previous organisation, I found him an inflexible and lost person. Although his arrogance offended me initially, soon we had talking terms. With maturity, we started sharing our ideas and developed a sort of workplace friendship. Later I came to know about his story, which I thinkContinue reading “Truth About Lies”
An Open Letter to Jeff Bezos
Dear #Jeffrey_P_Bezos, After reading your address to shareholders, 2016, I am induced to write this. Your letter moves me in two ways, one with day1 philosophy and two with your strategic solutions to remain in #day1. While the #day1 philosophy is inspiring enough to reflect upon incessantly, I have some ‘disagree to commit’ situations which I feelContinue reading “An Open Letter to Jeff Bezos”
Women in my life, the women of substance
Covering a span of three generations, the women in my life interchangeably played different roles; my mother, my wife and my daughter portray this case. Wish I be a newborn again and feel the warmth of my mother. Wish it rains now and Shweta in that pink sari holds me again from the back seat ofContinue reading “Women in my life, the women of substance”
I deserve a place on this earth. Where is my Kurukshetra? (Bhagavad Gita from a different lens- Part 1)
The entire Bhagavad Gita can be explained in just two shlokas, the first one of the first chapter and the last one of the last chapter. The beauty of Vedic communication is that both of these shlokas are not narrated by Krishna. The first one is a question asked by Dhritarashtra and the last oneContinue reading “I deserve a place on this earth. Where is my Kurukshetra? (Bhagavad Gita from a different lens- Part 1)”
SANTOSH SRIVASTAVA 