In human relationship the only true connection is love. Usually it stays longer. In case of a true love it stays forever. I wonder whether it stands true associating my profession? Are my professional aspirations are linked with my love to profession? If i have to honestly answer this question, I’d rather like to debateContinue reading “SOME RANDOM THOUGHTS”
Author Archives: Santosh Srivastava
Good Bye 2010
No more resolutions for 2011 as I’ve made enough on my birthday. But I have some concludes of 2010 to carry with me in 2011. 1. There is always scope of creativity and innovation in everything you do. No matter how small or how big it is. The initiatives like PANCHRATNA changed my professional outlook.Continue reading “Good Bye 2010”
The Secret of Mona Lisa Smile
The secret behind mysterious smile of Mona Lisa is discovered by scientists recently. The noticeable fact was the constituents of painting and the way Leonardo da Vinci had applied. Surprisingly, forty layer of glaze with various pigments and use of various other chemicals in one painting to create a shadow effect around the smile ofContinue reading “The Secret of Mona Lisa Smile”
IS ONLY KARMA ENOUGH?
I was referring Bhagvad Gita in some other context and found that its philosophy is a great tool for personal effectiveness and success in life. In one word in which this holy book could be summarized is ‘Karma Yoga’. I tried to make some inferences related with philosophies of ‘Karma yoga’ in context on our personal and professional life. TheContinue reading “IS ONLY KARMA ENOUGH?”
Let me start something new
I’ve always learned that happiness is the key to success but at the same time found that I was happy every time when I had a success. I do not which way it is true. But I know that you can find it without going through the pain of search. The childhood was amazing as I did’tContinue reading “Let me start something new”
Protected: In search of substance
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Today is the first day of rest of your life
I came across this amazing American proverb while watching ‘Holy Man’. How truly you can get rid of all your anxieties with just a thought of this with conviction. I am convinced that the value of past is zero and today is the only day to start building your future. But at the same timeContinue reading “Today is the first day of rest of your life”
Product Features’ Rationalization
Rationalization of product features to optimize cost with a hypothesis that some features usage pattern of which are rare, if removed, will not affect a consumer choice of a brand could be a good idea. Manufacturer will have choice of transferring the gained value in the form of price to consumer in a high competitiveContinue reading “Product Features’ Rationalization”
Why was Barbarika sacrificed?
The world has witnessed many battles. However, if there was ever a battle that symbolised the fight for justice and righteousness, it would be the Mahabharata. That’s why, irrespective of the outcome we respectfully acknowledge the role of Bhishma, Dronacharya and Karna, who fought from the losing side. There was one warrior whose name doesContinue reading “Why was Barbarika sacrificed?”
Brand Managers; Let us create an emotional connection with the consumer
The thought of ‘emotional connection’ triggered when I woke up with new version of song ‘mile sur mera tumahara’ airing on zoom on the morning of 60th republic day. It was a surprise that how easily I could make a connection with the two decade old original song with lot of other memories attached withContinue reading “Brand Managers; Let us create an emotional connection with the consumer”
SANTOSH SRIVASTAVA 