While working on my first book -The Gita Way, I found numerous insights in Bhagavad Gita that can transform us. I found an enlightening pattern that emerges gradually from chapter one to chapter eighteen. All these deductions make a meaningful sense to me as a professional working in a corporate world and I can seeContinue reading “Pledge #1 : Bhagavad Gita for corporate professionals, what pledge we can take?”
Category Archives: MANAGEMENT
A shift in Marketing Strategy
Whether we have observed it or not, in marketing the shift from product to the customer already progressed in the last two decades. Mc-Kinsey and co acknowledged it first 2009 by introducing CDJ (Consumer Decision Journey) model, later HBR published Rethinking Marketing in 2010 outlining this shift. If a brand is not on the rightContinue reading “A shift in Marketing Strategy”
An Open Letter to Jeff Bezos
Dear #Jeffrey_P_Bezos, After reading your address to shareholders, 2016, I am induced to write this. Your letter moves me in two ways, one with day1 philosophy and two with your strategic solutions to remain in #day1. While the #day1 philosophy is inspiring enough to reflect upon incessantly, I have some ‘disagree to commit’ situations which I feelContinue reading “An Open Letter to Jeff Bezos”
I deserve a place on this earth. Where is my Kurukshetra? (Bhagavad Gita from a different lens- Part 1)
The entire Bhagavad Gita can be explained in just two shlokas, the first one of the first chapter and the last one of the last chapter. The beauty of Vedic communication is that both of these shlokas are not narrated by Krishna. The first one is a question asked by Dhritarashtra and the last oneContinue reading “I deserve a place on this earth. Where is my Kurukshetra? (Bhagavad Gita from a different lens- Part 1)”
What is your dream?
We attend numerous meetings to figure out a vision/ mission statement for the organisation we work. Have we ever thought what is our personal vision?
Releasing Soon ‘The Gita Way’
Feeling proud to announce that my book The Gita Way is due for release by end of this month. Soon it will be available on Amazon for pre-order. Will update again the relevant link once it is released. The Gita Way is an irreligious take on the tenets of the Bhagavad Gita. Without delving intoContinue reading “Releasing Soon ‘The Gita Way’”
Share of Wallet
I came across an interesting article in HBR where authors define wallet allocation rule. I always felt that understanding real share of wallet is a complex phenomenon as each product fights not only with various brands within its segment but also with various other product categories, which share the money available in a consumer wallet.Continue reading “Share of Wallet”
Strategy of Making ‘Transparent Strategy’
In the context of communicating strategy to employees and other stake holders, I believe that the best method is to make organisation strategy absolutely transparent to all employees and stake holders. Some people may argue that a select group should drive strategy and transfer same in the form of activities down the line. Though advantagesContinue reading “Strategy of Making ‘Transparent Strategy’”
Product Features’ Rationalization
Rationalization of product features to optimize cost with a hypothesis that some features usage pattern of which are rare, if removed, will not affect a consumer choice of a brand could be a good idea. Manufacturer will have choice of transferring the gained value in the form of price to consumer in a high competitiveContinue reading “Product Features’ Rationalization”
Brand Managers; Let us create an emotional connection with the consumer
The thought of ‘emotional connection’ triggered when I woke up with new version of song ‘mile sur mera tumahara’ airing on zoom on the morning of 60th republic day. It was a surprise that how easily I could make a connection with the two decade old original song with lot of other memories attached withContinue reading “Brand Managers; Let us create an emotional connection with the consumer”
SANTOSH SRIVASTAVA 