April 17, 2010August 11, 2010 Santosh Srivastava

Product Features’ Rationalization

January 27, 2010August 11, 2010 Santosh Srivastava

Brand Managers; Let us create an emotional connection with the consumer

January 23, 2010August 11, 2010 Santosh Srivastava

We are now conditioned to the word ‘cost’

January 10, 2010August 11, 2010 Santosh Srivastava

When to kill a product?

August 15, 2009August 11, 2010 Santosh Srivastava

Coaching is an Art

August 8, 2009August 11, 2010 Santosh Srivastava

Positioning Through Neuromarketing

August 6, 2009August 11, 2010 Santosh Srivastava

COST is a Strategy