Correlation between new product introduction and share of market


Lot of companies use new product introduction as their key strategy to increase there market share. Recently two companies LG and SONY announced same strategy. (You may refer following links from Economic Times for the news: LG and SONY) . Though the strategy is commonly use by various companies, I tried to validate the hypothesisContinue reading “Correlation between new product introduction and share of market”

RURAL CONSUMPTION AND GROWTH


One of the key indicators of domestic consumption is agricultural growth. Agriculture and allied activities contribute around 20 % of GDP and feeds more than 58 % population. Now in the recent economic crisis when we started looking inward, which was right in place earlier too, for overall growth, the emerging concern is the growthContinue reading “RURAL CONSUMPTION AND GROWTH”

Realty and Retail


Though India’s GDP projections look good as made by World Economic Outlook (WEO) released recently by the IMF, India is likely to register a Gross Domestic Product (GDP) growth of 7.9 per cent in 2008-09, which may slip to 6.9 per cent in 2009-10; the effect of credit crunch is visible in two sectors; realtyContinue reading “Realty and Retail”

Fundamentals of Indian economy


One financial crisis in US and the equity market in the whole world shaken up with significant decline. Fundamental equations of various industries are questioned and depression took over. How safe is Indian market? All analysis indicates no fundamental error but global depression and rumors have sufficient potential to prove these analysis wrong. I shouldContinue reading “Fundamentals of Indian economy”

Performance Indicators-FMCG industry


Tons of technical analysis is available online on ways to pick a stock. I considered few and got confused. Why investment decisions are supported with too many technical analysis and forecasts? Interesting thing is that the rules of the game are variable and so it is not so simple. Still I dare to find someContinue reading “Performance Indicators-FMCG industry”

Brand Managers! What are you building, a category or a brand?


One distribution channel is setting up the rules of game in today’s environment is multi franchise organized retail. Now a days the only distribution channel is prominent for the most of the consumer durable and FMCG product is organized retail. This multi franchise model is redefining challenges of branding and product management. The older brandContinue reading “Brand Managers! What are you building, a category or a brand?”