We are now conditioned to the world ‘cost’. It was recession which hastened us to think of ‘cost’, otherwise, I am sure, none of us ever have considered cost as prime strategy. During the recent downturn, most of the companies improved or sustained their relative bottom lines with the help of cost cutting measures. AccordingContinue reading “We are now conditioned to the word ‘cost’”
Tag Archives: bottom line
Correlation between new product introduction and share of market
Lot of companies use new product introduction as their key strategy to increase there market share. Recently two companies LG and SONY announced same strategy. (You may refer following links from Economic Times for the news: LG and SONY) . Though the strategy is commonly use by various companies, I tried to validate the hypothesisContinue reading “Correlation between new product introduction and share of market”
SANTOSH SRIVASTAVA 