Strategy of Making ‘Transparent Strategy’


In the context of communicating strategy to employees and other stake holders, I believe that the best method is to make organisation strategy absolutely transparent to all employees and stake holders. Some people may argue that a select group should drive strategy and transfer same in the form of activities down the line. Though advantagesContinue reading “Strategy of Making ‘Transparent Strategy’”

Brand Managers! What are you building, a category or a brand?


One distribution channel is setting up the rules of game in today‚Äôs environment is multi franchise organized retail. Now a days the only distribution channel is prominent for the most of the consumer durable and FMCG product is organized retail. This multi franchise model is redefining challenges of branding and product management. The older brandContinue reading “Brand Managers! What are you building, a category or a brand?”