We attend numerous meetings to figure out a vision/ mission statement for the organisation we work. Have we ever thought what is our personal vision?
The concept of “Nishkama Karma”, action without attachment to both action/work and fruits expected there after, as mentioned in Hindu holy book Bhagwad Gita, can solve many of the management problems and can confuse few too. One of the most popular saying of Bhagwad Gita is always misunderstood. The following stanza is always misunderstood asContinue reading ““Nishkam Karma”, action without attachment”
One distribution channel is setting up the rules of game in today’s environment is multi franchise organized retail. Now a days the only distribution channel is prominent for the most of the consumer durable and FMCG product is organized retail. This multi franchise model is redefining challenges of branding and product management. The older brandContinue reading “Brand Managers! What are you building, a category or a brand?”