I came across an interesting article in HBR where authors define wallet allocation rule. I always felt that understanding real share of wallet is a complex phenomenon as each product fights not only with various brands within its segment but also with various other product categories, which share the money available in a consumer wallet.Continue reading “Share of Wallet”
Tag Archives: market share
When to kill a product?
Usually, when a product manager takes a decision to kill a product, service or a segment we assume that a proper analysis must be in place on financial, organizational and strategic factors. This means such products are at the end or at least towards the end of their life cycle. In other words the keyContinue reading “When to kill a product?”
Correlation between new product introduction and share of market
Lot of companies use new product introduction as their key strategy to increase there market share. Recently two companies LG and SONY announced same strategy. (You may refer following links from Economic Times for the news: LG and SONY) . Though the strategy is commonly use by various companies, I tried to validate the hypothesisContinue reading “Correlation between new product introduction and share of market”