Whether we have observed it or not, in marketing the shift from product to the customer already progressed in the last two decades. Mc-Kinsey and co acknowledged it first 2009 by introducing CDJ (Consumer Decision Journey) model, later HBR published Rethinking Marketing in 2010 outlining this shift. If a brand is not on the rightContinue reading “A shift in Marketing Strategy”
We attend numerous meetings to figure out a vision/ mission statement for the organisation we work. Have we ever thought what is our personal vision?
In the context of communicating strategy to employees and other stake holders, I believe that the best method is to make organisation strategy absolutely transparent to all employees and stake holders. Some people may argue that a select group should drive strategy and transfer same in the form of activities down the line. Though advantagesContinue reading “Strategy of Making ‘Transparent Strategy’”
I saw this in an old movie. There is a ranger, sitting in shooting position on a woolen loft, furiously waiting for a wild tiger to come to his target. The ranger is well dressed up, in military like uniform with khaki look. He is belted with adequate bullets and with a riffle filled for oneContinue reading “Some Gyan”
The concept of “Nishkama Karma”, action without attachment to both action/work and fruits expected there after, as mentioned in Hindu holy book Bhagwad Gita, can solve many of the management problems and can confuse few too. One of the most popular saying of Bhagwad Gita is always misunderstood. The following stanza is always misunderstood asContinue reading ““Nishkam Karma”, action without attachment”
One distribution channel is setting up the rules of game in today’s environment is multi franchise organized retail. Now a days the only distribution channel is prominent for the most of the consumer durable and FMCG product is organized retail. This multi franchise model is redefining challenges of branding and product management. The older brandContinue reading “Brand Managers! What are you building, a category or a brand?”